Medium, or Large?

New Thinking - Instead of a 30 or 60 second commercial, why not run a 43,200 minute commercial? With Out of Home media, otherwise known as Outdoor, Billboards or Signs, your message is turned on 24/7 all month long. Outdoor advertising is historically the most cost efficient way to build name recognition and convey a call to action.

"Pure advertising is always on."

Gone in eight seconds - With Outdoor, you have eight seconds to convey your message. While this is a short span of time, the process of developing your message helps to reveal the core attributes of your business. This can be as beneficial to the client as it is the customer. After all, one word is worth a million pictures.

You can count! - 35+ audible radio stations, 200 cable networks and counting, six broadcast television stations and 300 million web sites. When you own the lease to billboard space, you occupy 100% of the advertising, 100% of the time.

Consumers are now empowered to control the content with which they spend their precious time. Music fans now create their own playlist on MP3 players, new cars now have computer hard drives and satellite radio allowing drivers to select the songs they love and skip commercials altogether.

DVRs have changed the landscape of television advertising forever. The television industry is so worried about "time shifting" that they are lobbing congress to outlaw DVRs and time shifting. Viewers are watching television on their terms.

The oldest advertising medium makes a come back! Outdoor provides the public perception that your business is established and strong. The investment extends your location into neighborhoods that may not pass by your physical location regularly.

Contact Steve at 479-782-8885
sjackson@clearchannel.com

This is the personal web site of Steve Jackson and is not endorsed by any Corporate entity.

Bonus - Convert one 10 O'Clock news cast expense over to an Outdoor display. Convert one newspaper ad over to an Outdoor display. Covert one radio station buy over to an Outdoor display. Convert one magizine ad over to an Outdoor dispaly. Your end result will be the best media mix money can buy! Feel what it is like to actually show increases to your bottom line again instead of fighting to only break even. Logically and statistically, you'll reach more customers and create more opportunity to grow.